Experience

​

CNAM Ile de France : chargé de cours (en cours)

ESC115 : Marketing and  Data science

​

IA Académie (en cours)

Formateur ​

​

Starda : Owner (en cours)

In January 2021 I created my own consultancy company, Starda, to help clients transforming their data into value and support my research in modeling art with Machine Learning algorithms, based on more than 30 years in the analytics space. 

​

Cheetah Digital —  Global Product Management , Director Analytics 2017-2020I spent the last 4 years at Cheetahdigital as Global Product Manager designing and implementing an analytical solution within a Big Data project. I have been engaged in the transformation of the product offer, from an email campaign platform, serving several thousand companies in USA and Europe, into a data management platform (DMP) where customer data is at the center of the game, the analytics the conductor and the email campaign one instrument of the execution of the marketing strategy.
My goal was to design and implement the Analytics component within a Big Data Technology :

• ​Creation of the Analytics Road Map

• Select the analytics platform  (Looker)

• Interact with data engineers to build batch and streaming data (inside AWS Hive environment)

• Build Analytics applications with Looker

  • Create UI and UX to embed the analytics component

  • Lead data analysts in Asia to develop dashboards

  • Interact with data scientists team to implement ML models

• Go to Market

  • Building Beta Program

 

Experian Marketing Services  (Marketing Analytics) :  Managing Director Data Analytics and Consultancy EMEA  2010-2016

• Lead  a team of 20 data analysts to deliver 25 M€ revenue in data licenses (Mosaic) and analytical services (from basic to advanced analysis) covering France, Nordic, Belgium, Netherlands, Spain and Germany.

• Create an Innovation group mixing data engineers, data scientist and data analysts to build a predictive platform for marketers 

• Member of Experian Global Analytics Council - Member of EMEA Marketing Services Board

Experian Footfall  (Location Analytics)  : Managing Director Location Insight EMEA 2008-2010

Transforming the business proposition in mixing geo-marketiing  consultancy  projects (location analytics services) with traditional counting traffic systems for retailers and shopping centers.

Before 2008 : 
10 years of strong consulting experience in Risk Analytics for retail banking with major banks in Western  Europe ( Experian Scorex  , Coref)

 

​